Application Design I: Task 1 - Mobile Application Proposal

22/09/2025 - 15/10/2025 / Week 1 - Week 4

Ye YingYing / 0364398
Application Design / Bachelor of Design (Hons) in Creative Media / Taylor's University

Task 1 - Mobile Application Proposal (20%)

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TABLE OF CONTENTS

1. Lectures 
2. Instruction 
3. Task 1 
4. Feedback 
5. Reflection 

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LECTURES

Lecture Slides: View Here

Application Design Lecture Notes - Canva

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INSTRUCTION

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TASK 1

Research Guidelines

• Problem Statement (Summarize your project and the problem you aim to solve in a few sentences)
• Company Intro (Who they are, what they do, where, and for whom)
• Company App
• Main features
• 3 strengths & 3 weaknesses
• User reviews summary (good & bad) and design implications
• Usability analysis
• Gut feeling / opportunities for improvement
• Market Research
• 3 competitors: strengths, weaknesses, and features to borrow
• Left field: innovative features outside the market
• Conclusion (Where your project goes next)

Tips:

• Keep it short, highlight keywords.
• Use images to show examples.
• Focus on what matters to you and your thinking process.

I decided to focus on DONKI because I love the brand and I’m a regular shopper there. I was really sad when they moved out of Sunway Pyramid, so I want to explore what improvements or redesigns could make the shopping experience even better.

DONKI APP by Queena_yeyy

Mobile Application Proposal - DONKI

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FEEDBACK

Week 1:
I shared my project idea with Mr. Sylvain. He suggested focusing on the review system or user statistics.

Week 2:
Absent,  I was working on the app analysis part.

Week 3:
I showed my progress to Mr. Sylvain. And sir said overall progress is okay, but I need to catch up. For the problem statement, focus on what users are missing or what the app fails to provide, keep it simple, and think from the customer’s perspective, and from there, what can I do about it.

Week 4:
Class was canceled; submission week.

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REFLECTION

Working on this task has been a really enjoyable experience for me, mainly because I chose an app I genuinely like. Being able to analyze the app and think about how it could be improved was exciting, and it felt personal and meaningful. I also enjoyed exploring opportunities for redesign, and I’m genuinely looking forward to seeing how my ideas could improve an app I love. 

Throughout the process, I learned a lot about usability, user experience, and design thinking. From evaluating the app’s strengths and weaknesses, summarizing user reviews, and comparing competitors, I gained a deeper understanding of what makes an app not just functional, but also enjoyable and convenient for users.