Digital Photography & Imaging - Project 2A (W7)

Week 7 - 04/11/2024 - 10/11/2024

Ye YingYing / 0364398

Digital Photography & Imaging / Bachelor of Design (Hons) in Creative Media / Taylor's University

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Project Briefing

Project 2 - 40% - Individual

Timeframe: Week 07 - Week 10
Deadline: Week 10 ( No due date yet )

Project 2A - Double Exposure (10%)

• Exercise 1: Follow the tutorial
• Exercise 2: Your own version Double Exposure portrait

Project 2B - Poster Design (30%)

• Category: Visual Design
• Theme: QUOTES OF THE DAY
• Size Format: A4 (100dpi)

Students are required to create a poster design composition using elements of photography, typography, and vector graphics. 

• Photography is from DPI.
• Typography and vector graphics are from IVN.

Submission

• Google Docs (all works)
• Google Slides (poster progress)
• Weekly post on the Blog

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- Project 2A / exercise 1  -

Working Progress

Tutorial : W7_DOUBLE EXPOSURE_TUTORIALGoogle Slides

Final Outcome

- Project 2A / exercise 2  -

I follow the same steps of exercise 1 to finish my own double exposure, but i use green for gradient map.

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LECTURE - Week 7

- Double Exposure  -

Refers to Week 5 lecture note

Click Here

- Colour Theory  -

Colour theory is both the science and art of using color. It explains how humans perceive color; and the messages colors communicate artistically and emotionally.

RGB vs CMYK

CMYK: Subtractive color mixing model
Colour is created by the subtraction of light. Cyan, magenta, yellow, and black (CMYK) are the primary colors of printing. 

RGB: Additive color mixing model
Colour is created by mixing red, green and blue light sources of various intensities. RGB color is used to display on your computer screen

Hue, shade, tint, and tone

• Hue is the most basic of color terms and denotes an object’s color. 
• Shade is a hue to which black has been added. For example, red + black = burgundy.
• Tint is a hue to which white has been added. For example, red + white = pink.
• Tone is a color to which black and white (or grey) have been added.

                

Monochromatic is hard to make a mistake and create a distasteful color scheme.

Analogous are 3 colors located right next to each other on the color wheel.

Complementary colors are opposites on the color wheel, which makes imagery pop, but overusing them can get tiresome.

Split-Complementary involves the use of three colors. Start with one color, find its complement, and then use the two colors on either side of it. 

Triadic colors are evenly spaced around the color wheel and tend to be very bright and dynamic, which creates visual contrast and harmony simultaneously.

                

The Psychology of Color
Colors have an extraordinary ability to provoke specific emotions for each individual and to attract people’s attention and harmony simultaneously.

Warm Colors
Yellow, red, and orange bring energy and optimism but also signal danger or prompt action, like in stop signs.

Cool Colors
Cool tones are calming but can express sadness. Purple blends calm blue and intense red, sparking creativity.

Black
Black adds sophistication, mystery, and confidence, especially as a bold background color.

White

White suggests cleanliness and pairs well with any color, making it an ideal secondary choice.